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Businesses starting out often make the mistake of going straight to a graphic designer to get their business branding done. Or they’ll find the most economical means of getting a logo created through an online design agency.

The result is very hit and miss, and usually fraught with much frustration. A designer has a go at trying to develop an appropriate brand logo, when they don’t really know what the intrinsic elements of the business are. You might be one of the exceptional few and ‘get lucky’ but the result is usually a design that bears no congruence to the structure and strategy of the business.

There’s a huge difference between getting a logo designed and properly building a business brand.

Creating a logo =

Designing logo concepts Selection is subjectively based on conditioned ‘likes’ rather than objective data Logo is chosen

Creating a brand =

Discovery meetings to un ... Read More